Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Pros Design Tips on Reconfigurable Exhibits

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martin reconfigurable exhibitIf you’ve ever exhibited at a trade show, you’re aware of the enormous time, money and effort that go into just one successful exhibit. For brands that exhibit at multiple shows a year, efficiency and versatility in displays is essential.

One of the best ways to get a custom looking booth for all your shows without breaking the bank is by working with a designer to develop a reconfigurable exhibit. Understanding some key design principles in the process can help you collaborate with your designer and achieve an exhibit to fit your needs. [Read more…]

5 Things Exhibitors Can Learn From College Recruiting

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university of alabama football stadiumLast month, I received an email from my Alma Mater, asking if I would represent the university at a local college fair. Me? College recruiter? It was a first, but I was willing to give it a shot. To prepare for the event, I reached out to my colleague, Derek Faasse, Regional Recruiter with The University of Alabama, who would also be attending the same event, and asked him to share with me a few tips. I walked away from the conversation and subsequent event with a renewed understanding for how to be a successful trade show booth staffer. Here are my five key takeaways. [Read more…]

How to Use Your Trade Show Hashtag

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using trade show hashtagsIf you’ve exhibited at a trade show recently I’m sure you’ve noticed the use of hashtags, and if you travel to multiple shows you probably know that many have their own hashtag. For example the Consumer Electronics Show uses #CES2014, EXHIBITOR show uses #EXHIBITOR2014.

If you’re active on social media with your brand, you’ll know that hashtags can be [Read more…]

What It’s Like to Exhibit at The Boston Marathon Race Expo

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Held every Patriots Day since 1897, the Boston Marathon is not only the world’s oldest annual marathon, but is also one of the most well-known racing events. It draws over 35,000 runners and half a million spectators along the 26.2 mile course. Preceding the event is one of the largest race expos in racing, featuring over 200 exhibitors, from mom-and-pop shops to athletic powerhouses such as Gatorade, PowerBar and Pro-Form.

So what’s it like to exhibit at a premier race expo with over 35,000 attendees and only a handful – by comparison – of lucky exhibitors? We connected with [Read more…]