Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show 101: A Guide to Trade Show Giveaways

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Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space. Some exhibitions may find that giving away booklets from somewhere similar to this saddle stitch booklet printing company could be a great way of building awareness for their products and brand.

The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended. Companies like Groggy Dog help companies all over the country with promotional products, which are perfect for any type of trade show

In this post, we cover the best practices for planning, selecting and distributing popular and impactful trade show giveaways, and share our list of the top 10 giveaway items.

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How To Use Trade Show Contests To Drive Traffic To Your Booth

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It’s your worst exhibiting nightmare.

You’ve spent months planning, budgeting and executing the perfect trade show program.

Everything is in order, and you’re ready to rock your event. The exhibit hall doors open.

A flood of people trickle into the hall…

…but no one is stopping at your booth!

Ahhh! Can someone wake us up from this nightmare!?

Unfortunately, this is an all-too common reality for exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects.

In this post, we outline some of the best practices to planning and operating in-booth games and activities, as well as share ideas for contests that will leave your visitors wowed.

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Your Trade Show Budget Worksheet: How to Financially Plan for your Next Event

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What do a trade show veteran and a novice exhibitor have in common?

If you answered a long to-do-list, you would be right. If you also answered budgeting challenges, you’d be doubly right.

Let’s face it, planning a trade show budget can be tricky, and with a long and varied list of tasks demanding your attention, it can be tough to create an accurate budget.

Not to worry! This post contains practical advice and easy-to-apply budget planning solutions to help you exhibit better.

Also, be sure to check out our trade show budget worksheet to help streamline your budgeting process!

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Trade Show 101: Tips for Small Business Exhibiting

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For small businesses, attending a trade show is no cheap endeavor. However, small businesses have much to gain by exhibiting. With proper planning and a clear idea of what they want to achieve, small business owners can find the experience of exhibiting at a trade show invaluable. With that in mind, here are a few trade show tips for small business owners to use at their next event.

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Top Three Trade Show Tips for Small Business Exhibitors in 2016

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If you are a small business owner, attending a trade show can help boost your company’s profile, grow your client list and give you the opportunity to network with others in your industry. Given the list of benefits, it is easy to see why many small businesses are opting to exhibit at trade shows. When it comes to starting a business, there is so much to think about. Initially, it might seem overwhelming, but once you start thinking that once everything is in place, the idea that you once had of running a business finally becomes a reality. Asking yourself questions such as what is commercial business insurance? might come in handy sooner than you think. Just take everything one step at a time. With the increased number of small businesses attending trade shows, it is import to know tips and tricks to help you get ahead at your next event. Below are the top three tips for making the most of your small business trade show experience.

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