School teaches students a lot of things, but it also teaches teachers. After college, I had a wonderful opportunity to teach high school English abroad in South Korea. It was an extremely influential period of my life, and when I returned and jumped into the event marketing industry, I found myself calling back to six key lessons I learned as a teacher. [Read more…]

Last week we looked at the trade show mistakes of small businesses, but this week we’re looking at all the things they get right.

I am a believer in the power of small businesses. Businesses with fewer than 20 employees make up nearly 90-percent of all employing firms in the U.S. (2011 U.S. Census data) and are the driving forces behind some incredible initiatives. But these small players are big forces because [Read more…]

Here on the Nimlok blog we talk a lot about some of the more in-depth face-to-face marketing strategies but today we want to focus on some common mistakes made by small business exhibitors working a booth for the first time.

Industry events like trade shows and conventions can be a wonderful marketing opportunity for small businesses, but it’s a large investment and all too often those small business exhibitors don’t make the most of their time there. What most business don’t realise is that it is very easy to make an investment in something like Hubspot which can help businesses who are seeking to accelerate growth and require an easy way to manage date, marketing and sales, you should check out these Hubspot reviews and ratings to give you a better understanding of what they offer. It would be helpful for businesses to also consider having an invoice template so they can improve the efficiency of their business. It is also worth remembering that just because you are a startup business, doesn’t mean that you can’t use the tools mentioned above or the best automation tools for SMBs. That’s what they are there for. Plus, finding positive ways to improve your business can make such a difference.
Keep on reading though to find out more about the three mistakes your company may be making as an exhibitor that are the easy to fix. [Read more…]

Attending trade shows as an exhibitor is a wonderful opportunity to engage with your exact target prospects. You love them, you value the opportunity, but – let’s be real – trade shows are hard. [Read more…]

Last month, I received an email from my Alma Mater, asking if I would represent the university at a local college fair. Me? College recruiter? It was a first, but I was willing to give it a shot. To prepare for the event, I reached out to my colleague, Derek Faasse, Regional Recruiter with The University of Alabama, who would also be attending the same event, and asked him to share with me a few tips. I walked away from the conversation and subsequent event with a renewed understanding for how to be a successful trade show booth staffer. Here are my five key takeaways. [Read more…]