Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Crash Course: Custom Trade Show Booth Design

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Crash Course: Custom Trade Show Booth Design

At a trade show or event, attention from attendees is at a premium for all exhibitors. Effective trade show booth design is critical for capturing that attention and maximizing the exposure of your brand.

Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind exhibit solution to reflect their brand’s personality on the show floor. In this post, we cover several important areas of trade show booth design to help you create a high-impact exhibit tailored to meet your trade show marketing needs.

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Trade Show Timeline: Plan Smarter

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It’s been said that the best way to predict the future is to plan for it in the present. In the trade show world exhibitors can do just that by following a trade show timeline.

There is a lot to remember when it comes time to start planning for a trade show, and sometimes your to-do list can seem endless. That’s why we’ve created a helpful timeline that guides you through an entire year of successful trade show preparation.

Follow this timeline to make a huge impact at your next event and avoid common planning pitfalls.

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Trade Show 101: Trade Show Booth Staff

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trade show booth staff

The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and attendees on the show floor. If you have a business that relies on the success of its staff, make sure you’re giving them the support they need with Mentoring software.

In this post, we outline the best practices when it comes to staffing your booth, assigning roles and responsibilities to staffers and budgeting concerns when it comes to preparing your trade show booth staff for the show floor.

Staffing is only one part of the trade show planning process. For additional tips on all aspects of planning for an event, download Nimlok’s handy checklist:

Download Trade Show Checklist
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12 Post-Trade Show Exhibit Questions to Ask Yourself

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post trade show questions to ask

One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Within the first day or two after a show, gather your team for an in-depth analysis of both the positive and negative aspects of your experiences on the show floor. Use the following questions as a springboard for discussion.
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