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Crash Course: Custom Trade Show Booth Design

August 10, 2018 by Eva Weiss

Crash Course: Custom Trade Show Booth Design

At a trade show or event, attention from attendees is at a premium for all exhibitors. Effective trade show booth design is critical for capturing that attention and maximizing the exposure of your brand.

Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind exhibit solution to reflect their brand’s personality on the show floor. In this post, we cover several important areas of trade show booth design to help you create a high-impact exhibit tailored to meet your trade show marketing needs.

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Filed Under: Trade Show Display Design, Trade Show Displays, Trade Show Exhibiting, Trade Show Planning

Trade Show Timeline: Plan Smarter

June 5, 2018 by Eva Weiss

It’s been said that the best way to predict the future is to plan for it in the present. In the trade show world exhibitors can do just that by following a trade show timeline.

There is a lot to remember when it comes time to start planning for a trade show, and sometimes your to-do list can seem endless. That’s why we’ve created a helpful timeline that guides you through an entire year of successful trade show preparation.

Follow this timeline to make a huge impact at your next event and avoid common planning pitfalls.

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Filed Under: Trade Show Exhibiting, Trade Show Marketing, Trade Show Planning

Trade Show 101: Trade Show Booth Staff

October 3, 2017 by Eva Weiss

trade show booth staff

The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and attendees on the show floor. If you have a business that relies on the success of its staff, make sure you’re giving them the support they need with Mentoring software.

In this post, we outline the best practices when it comes to staffing your booth, assigning roles and responsibilities to staffers and budgeting concerns when it comes to preparing your trade show booth staff for the show floor.

Staffing is only one part of the trade show planning process. For additional tips on all aspects of planning for an event, download Nimlok’s handy checklist:

Download Trade Show Checklist
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Filed Under: Trade Show Planning, Trade Show Staffing

12 Post-Trade Show Exhibit Questions to Ask Yourself

September 20, 2017 by Eva Weiss

post trade show questions to ask

One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Within the first day or two after a show, gather your team for an in-depth analysis of both the positive and negative aspects of your experiences on the show floor. Use the following questions as a springboard for discussion.
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Filed Under: Trade Show Exhibiting, Trade Show Marketing, Trade Show Planning

How to Pick the Perfect Trade Show Exhibit Location

July 19, 2017 by Eva Weiss

Picking the right space for your trade show booth is essential for gaining foot traffic, visibility and generating leads. There are many factors that should be considered when picking the perfect spot on the trade show floor. In this post, we cover how to select the best space to help you exhibit better at your next event.

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Filed Under: Trade Show Planning

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