If you’ve ever exhibited at a trade show, you’re aware of the enormous time, money and effort that go into just one successful exhibit. For brands that exhibit at multiple shows a year, efficiency and versatility in displays is essential.
One of the best ways to get a custom looking booth for all your shows without breaking the bank is by working with a designer to develop a reconfigurable exhibit. Understanding some key design principles in the process can help you collaborate with your designer and achieve an exhibit to fit your needs. [Read more…]