In the trade show marketing world appearance and substance are married together, and it is unlikely that the two lovebirds will be getting divorced any time soon. A brand must utilize their trade show booth to enhance their industry profile, while letting the public know who they are and what their company has to offer consumers. Conveying these messages seems like a simple proposition, however, many exhibitors find it difficult to condense everything their brand is trying to communicate into a 10′ x 10′, 10′ x 20′, 20′ x 20′ or larger exhibit space. This post will help educate exhibitors on the finer points of using their trade show booth as a mouthpiece for their brand.
A powerful trade show exhibit is similar to a well-designed home. Both structures rely on basic architectural design elements and principles such as functional space, lighting and color. These elements–when blended with care–achieve incredible results and create a sense of awe and splendor in onlookers. If you are planning to commission a new exhibit it is crucial that your trade show asset attracts traffic, and one of the best ways to generate traffic is through smart booth design. Read below to find out how to create a booth that inspires a sense of home and comfort in your attendees. [Read more…]
If you’ve ever exhibited at a trade show, you’re aware of the enormous time, money and effort that go into just one successful exhibit. For brands that exhibit at multiple shows a year, efficiency and versatility in displays is essential.
One of the best ways to get a custom looking booth for all your shows without breaking the bank is by working with a designer to develop a reconfigurable exhibit. Understanding some key design principles in the process can help you collaborate with your designer and achieve an exhibit to fit your needs. [Read more…]
This week we sat down with Nimlok Chicago’s marketing guru Julia Poroshkova to talk trade show display trends. She focuses on lead generation through traditional, web, event and email marketing, and for the past year she has been working one-on-one with clients to assist them with their pre/post show marketing efforts.
“…be open to inspiration all the time no matter where you are.”
On the trade show floor you have only seconds to convince visitors to enter your booth. During these few seconds your exhibit design must do all the talking and optimizing your design can help attract the most visitors to your booth. There are a number of design elements that go into the proper utilization of your display space: [Read more…]