Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Horror Story: Three Terrifying Trade Show Mistakes

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Halloween is upon us. With it come terrifying visions of specters, apparitions and phantoms. Preternatural creatures are not the only thing that can strike terror in the hearts of event marketers. Horror stories of everything from missing trade show booths to forgetting equipment back at the office can be enough to keep even the most seasoned event marketer up at night. Below, we highlight three frightful follies that event marketers can fall prey to, as well as tips on how to avoid these trade show mistakes.

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Nimlok’s Best: Award-Winning Reconfigurable Exhibits

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Hiab - 20x30 - custom modular exhibit

Reconfigurable trade show exhibits offer exhibitors an adaptable multipurpose exhibit solution perfect for presenting a custom look and feel from event to event. In this post, we highlight three dynamic reconfigurable exhibit solutions that not only provided their exhibitors with a stylish vehicle for their event marketing campaigns, but also won awards at their respective shows.

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Top Three Trade Show Tips for Small Business Exhibitors in 2016

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If you are a small business owner, attending a trade show can help boost your company’s profile, grow your client list and give you the opportunity to network with others in your industry. Given the list of benefits, it is easy to see why many small businesses are opting to exhibit at trade shows. When it comes to starting a business, there is so much to think about. Initially, it might seem overwhelming, but once you start thinking that once everything is in place, the idea that you once had of running a business finally becomes a reality. Asking yourself questions such as what is commercial business insurance? might come in handy sooner than you think. Just take everything one step at a time. With the increased number of small businesses attending trade shows, it is import to know tips and tricks to help you get ahead at your next event. Below are the top three tips for making the most of your small business trade show experience.

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Getting the Most Out of Your 10′ x 10′ Trade Show Display

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10' x 10' trade show display

Inline 10′ x 10′ trade show display with backlit fabric graphics, monitor mount and branded counter.

What’s in a number you may ask, well for most trade show exhibitors it’s 10’ x 10’ which converts into 9.290304 m2 . While metric conversions may not be the strong suit of your average event marketer, these numbers matter. For starters 10’ x 10’ spaces are the average amount of room most trade show exhibitors have, and while these dimensions don’t seem like a ton of acreage to plant your face-to-face marketing crop, every inch can and does matter. This post will help exhibitors get the most out of their 10’ x 10’ trade show displays.

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