Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show Marketing 101: How a Buyer Persona can Help you Hit Your Target Audience

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trade show marketing target Having a deep understanding of your target demographic is one of the key factors in successful trade show marketing campaigns. Everything from your trade show booth, staff, product displays and the show you plan to attend should all be tailored to your ideal buyer. Unfortunately, many event marketers lack an intimate understanding of their target demographic. Instead, they rely too much on assumptions rather than well researched in-depth portraits of their prospective clientele. Creating a buyer persona is a demonstrated way to get to know your future clients by analyzing your former and current customers. [Read more…]

Trade Show Leads 101: Qualifying

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Not all leads captured on the trade show floor are equal, and because of this the ability to quickly qualify leads is crucial. The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers. Read on to learn some tried and true lead qualifying tactics to help increase the quality of your lead yield. [Read more…]

Event Marketing 101: Drawing a Crowd

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Drawing a crowd is the ultimate aim of an event marketer, but this seemingly clear target can be easily missed. Trade shows and other marketing events are typically filled with numerous competing brands and organizations all vying for the currency of attention, the attention of attendees. So how exactly does an event marketer make waves at an event? How can you make your event marketing more exciting and appealing? Having a large and dynamic custom trade show booth is one way, but there are many others. This post will educate you on what your options are when it comes to attracting and entertaining attendees. [Read more…]

Trade Show Exhibit: Make Yours Feel Like Home

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A powerful trade show exhibit is similar to a well-designed home. Both structures rely on basic architectural design elements and principles such as functional space, lighting and color. These elements–when blended with care–achieve incredible results and create a sense of awe and splendor in onlookers.  If you are planning to commission a new exhibit it is crucial that your trade show asset attracts traffic, and one of the best ways to generate traffic is through  smart booth design. Read below to find out how to create a booth that inspires a sense of home and comfort in your attendees. [Read more…]

Is a Rental Trade Show Display Right for Me?

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20x20 InfiniSource Rental Trade Show DisplaySo, you’ve had it. You’re done with figuring out where to store your huge, clunky trade show exhibit, you’re tired of trying to keep the graphics from being damaged between shows and you are absolutely fed up with repairing, updating and – possibly – repurchasing exhibits and displays. Why can’t it be easy? Why can’t you just show up at the event to a beautiful exhibit and walk away once the event hall lights dim without a second thought to dismantling, shipping or storing? [Read more…]