Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
The trade show floor is filled with competing companies all vying for the attention of attendees. The ability to stand out as a leader in your industry is the difference between seeing huge returns or being muted out by competitors. The strongest exhibitors are able to identify their trade show unique selling proposition (USP) early on and they leverage it into successful trade show strategy.
Face-to-face marketing presents a unique opportunity for marketers operating in our digital-focused business world. It offers the chance for prospects and producers to meet in-person, beyond the filter of a text-filled screen and across the vast ocean of wireless communication. Because of the intensely personal nature of face-to-face marketing, connections established at trade shows and other events often yield long fruitful business relationships. We have outlined some of the great value that meeting in-person can bring you and your organization:
Leads are the lubricant of a well-oiled sales and marketing machine, without them the whole apparatus can come to a grinding halt. Because leads are so paramount to the sales process (check out this marketing funnel template to help make more sales), marketing events like trade shows are becoming more and more vital to long term sales success. Yet, many organizations and their sales teams fail to place a strong value on leads gathered from trade shows and other event marketing initiatives. Failure to take these leads serious can have a negative impact on your event marketing ROI and your overall sales numbers. We have outlined some great strategies to help your sales force turn your event marketing prospect into purchasing customers.
Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant updates and ever evolving devices. But, as it turns out this — like most broad assumptions — is less than accurate.
When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]