From smaller portable trade show displays to larger custom and custom modular trade show exhibits, trade show displays are one of the most powerful visual representations of a company’s brand, products and personality.Exhibits come in a wide variety of layouts, styles and functionalities. If you are looking to find the perfect exhibit to reach your event marketing objectives, we have outlined various display and exhibit solutions to help you make the right display decision.
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Trade Show Booth Set-Up: Tips, Tricks and Advice
Having a dynamic and attention-grabbing trade show booth is essential if you are looking to gain an edge over your competition at your next event. It is important for your exhibit to look ready and be ready when the exhibit hall opens its doors. In this post, we outline how to strategically navigate the installation and dismantling (I&D) process to ensure a smooth and stress-free assembly and teardown of your trade show booth.
Everything You Need to Know About Trade Show Graphics
On average, an exhibitor has three seconds to communicate key brand messages to passersby on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.
In this post, we cover several important areas to creating memorable and attention-grabbing trade show booth graphics to help you exhibit better at your next trade show. [Read more…]
How To Use Trade Show Contests To Drive Traffic To Your Booth
It’s your worst exhibiting nightmare.
You’ve spent months planning, budgeting and executing the perfect trade show program.
Everything is in order, and you’re ready to rock your event. The exhibit hall doors open.
A flood of people trickle into the hall…
…but no one is stopping at your booth!
Ahhh! Can someone wake us up from this nightmare!?
Unfortunately, this is an all-too common reality for exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects.
In this post, we outline some of the best practices to planning and operating in-booth games and activities, as well as share ideas for contests that will leave your visitors wowed.
How Trade Shows Help you Achieve Marketing Goals
Successful trade show marketing hinges on three points: WOWING attendees, ENGAGING prospects and SELLING to customers. However, many trade show marketers have a difficult time figuring out how to incorporate these points into their custom trade show exhibit. Here are a few ways you can use a custom trade show exhibit to WOW, ENGAGE and SELL at your next trade show to reach your marketing goals.