Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Interactive Trade Show Design: How to Captivate the Crowd

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To the average trade show attendee, the maze of booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge.

That’s where experiential marketing comes into play. Face-to-face marketing events offer the unique opportunity to create an interactive trade show display, focused on boosting engagement and providing a memorable brand experience. In this post, we’ll share fresh ways to design an interactive trade show exhibit, complete with buzz-worthy activities, games and display technology. Get inspired!
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Crash Course: Custom Trade Show Booth Design

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Crash Course: Custom Trade Show Booth Design

At a trade show or event, attention from attendees is at a premium for all exhibitors. Effective trade show booth design is critical for capturing that attention and maximizing the exposure of your brand.

Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind exhibit solution to reflect their brand’s personality on the show floor. In this post, we cover several important areas of trade show booth design to help you create a high-impact exhibit tailored to meet your trade show marketing needs.

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Trade Show Timeline: Plan Smarter

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It’s been said that the best way to predict the future is to plan for it in the present. In the trade show world exhibitors can do just that by following a trade show timeline.

There is a lot to remember when it comes time to start planning for a trade show, and sometimes your to-do list can seem endless. That’s why we’ve created a helpful timeline that guides you through an entire year of successful trade show preparation.

Follow this timeline to make a huge impact at your next event and avoid common planning pitfalls.

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Top 100 Trade Shows List

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According to the Center for Exhibition Industry Research, an estimated 13,000 trade shows take place in the United States each year, representing 40% of all trade shows globally. With so many trade shows covering a large range of industries and topics, there are a seemingly endless list of shows to choose from.

While this can feel overwhelming, we have compiled a list of the events and industries that could be important to your business. For the purposes of this post, we focus on 100 popular trade shows in 10 popular industries that exhibitors should know about. If you are interested in taking part in a trade show you might be interested in looking into something like Trade Show Booth Rental, helping to showcase your business at different shows. If you are looking for a cool marketing option in the form of brand awareness freebies, you should consider buying custom badges with your businesses branding on them as every time a potential customer sees one, this will think of the brand it represents, yours!

Need help planning for one of these events? Download Nimlok’s Ultimate Trade Show Planning Checklist, which outlines common “to-do” items in the months leading up to and after an event.

Download Trade Show Checklist

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Trade Show Marketing 101 – Branding

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What attracts attendees to a trade show booth?

Effective branding that excites both the curious passerby and the loyal customer!

Branding your booth in a way that conveys your identity can be challenging, but don’t worry we’re here to help!

Trade shows provide an excellent venue to increase visibility within your industry, while bolstering your identity through networking. Genuine conversations with attendees will reinforce brand recognition, solidify relationships with current customers and encourage future interactions.

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