Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Your Trade Show Budget Worksheet: How to Financially Plan for your Next Event

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What do a trade show veteran and a novice exhibitor have in common?

If you answered a long to-do-list, you would be right. If you also answered budgeting challenges, you’d be doubly right.

Let’s face it, planning a trade show budget can be tricky, and with a long and varied list of tasks demanding your attention, it can be tough to create an accurate budget.

Not to worry! This post contains practical advice and easy-to-apply budget planning solutions to help you exhibit better.

Also, be sure to check out our trade show budget worksheet to help streamline your budgeting process!

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Horror Story: Three Terrifying Trade Show Mistakes

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Halloween is upon us. With it come terrifying visions of specters, apparitions and phantoms. Preternatural creatures are not the only thing that can strike terror in the hearts of event marketers. Horror stories of everything from missing trade show booths to forgetting equipment back at the office can be enough to keep even the most seasoned event marketer up at night. Below, we highlight three frightful follies that event marketers can fall prey to, as well as tips on how to avoid these trade show mistakes.

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Nimlok’s Best: Award-Winning Reconfigurable Exhibits

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Hiab - 20x30 - custom modular exhibit

Reconfigurable trade show exhibits offer exhibitors an adaptable multipurpose exhibit solution perfect for presenting a custom look and feel from event to event. In this post, we highlight three dynamic reconfigurable exhibit solutions that not only provided their exhibitors with a stylish vehicle for their event marketing campaigns, but also won awards at their respective shows.

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Trade Show 101: Tips for Small Business Exhibiting

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For small businesses, attending a trade show is no cheap endeavor. However, small businesses have much to gain by exhibiting. With proper planning and a clear idea of what they want to achieve, small business owners can find the experience of exhibiting at a trade show invaluable. With that in mind, here are a few trade show tips for small business owners to use at their next event.

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Top 5 Trade Show Contest Ideas

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Trade shows are full of companies all competing for audience attention. With many companies using the same trade show tactics, it is easy for attendees to forget who is who on the trade show floor. Below are five trade show contest ideas sure to help your company stand out from the competition at your next event.

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