Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
Looking for ways to freshen up your trade show and event marketing program? It can be a challenge to set your brand apart from the crowd. Here are some of our favorite creative trade show exhibits, from protecting product patents to increasing attendee engagement. Get inspired to adapt these creative concepts for your next event!
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To the average trade show attendee, the maze of booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge.
That’s where experiential marketing comes into play. Face-to-face marketing events offer the unique opportunity to create an interactive trade show display, focused on boosting engagement and providing a memorable brand experience. In this post, we’ll share fresh ways to design an interactive trade show exhibit, complete with buzz-worthy activities, games and display technology. Get inspired!
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It’s easy to see why email marketing is fast becoming the preferred outreach platform for event marketers. Email allows you to personalize your message to connect with a wide audience for a relatively low cost, while providing a wealth of engagement metrics to track success. With this being said, there are many startup marketing ideas that you could look into that may work just as well for your business. As everyone’s business is different, it is worth trying out a few to see which has better results. There is also using cold calling or even ringless voicemails as a way of marketing and reaching customers although many would ask what is ringless voicemail and how does it work?
Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a refined life cycle. Even with the rise in social media’s influence on the marketing world, email marketing still offers unique benefits.
This post covers the best practices when it comes trade show marketing email campaigns and will help you devise an effective email strategy for your brand. [Read more…]
At a trade show or event, attention from attendees is at a premium for all exhibitors. Effective trade show booth design is critical for capturing that attention and maximizing the exposure of your brand.
Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind exhibit solution to reflect their brand’s personality on the show floor. In this post, we cover several important areas of trade show booth design to help you create a high-impact exhibit tailored to meet your trade show marketing needs.
Does connecting with your customers feel like a shot in the dark? It may be time to consider meeting them face-to-face during a trade show. Trade shows allow businesses to go beyond the confines of traditional marketing and connect directly with customers and prospects.
Discover the benefits of trade shows and how to convince your boss to give face-to-face events a shot!