Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show Marketing 101 – Branding

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What attracts attendees to a trade show booth?

Effective branding that excites both the curious passerby and the loyal customer!

Branding your booth in a way that conveys your identity can be challenging, but don’t worry we’re here to help!

Trade shows provide an excellent venue to increase visibility within your industry, while bolstering your identity through networking. Genuine conversations with attendees will reinforce brand recognition, solidify relationships with current customers and encourage future interactions.

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Three Cost-Effective Ways to Refresh Your Trade Show Booth

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Weblinc - 20x20 - trade show exhibit

Think about it. How long have you had your trade show exhibit?

How many miles in shipping, how many hours in storage and how many times have you subjected it to the installation and dismantlement cycle?

All of these factors and more contribute to the gradual decline in your exhibit over time.

As any home or car owner can attest, routine maintenance is an integral part of protecting your investment. Similarly, keeping up on the maintenance of your trade show exhibit is crucial in helping extend the life and performance of your biggest face-to-face marketing asset.

If your display is feeling a bit outdated, before you spend the money on a new display, consider these three cost-effective ways to refresh your trade show booth.

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Achieve Success at Your First Trade Show

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New to trade shows?

Fear not!

We’ve compiled key advice for making your first trade show run as smoothly as possible, from planning tips to booth design.

This post will help you optimize your experience as a first time exhibitor, while helping you achieve your trade show goals.

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Trade Show Trends to Watch in 2018

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Making the most out of your trade show program involves paying close attention to rising and falling industry and consumer trends.

Staying ahead of these trends can help you better reach an evolving, millennial-dominated audience while keeping you on-track to achieve your sales and marketing goals.

In this article, we explore five trade show trends to watch as we enter 2018.

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