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Trade Show 101: Trade Show Display and Exhibit Types

July 26, 2017 by Eva Weiss

From smaller portable trade show displays to larger custom and custom modular trade show exhibits, trade show displays are one of the most powerful visual representations of a company’s brand, products and personality.Exhibits come in a wide variety of layouts, styles and functionalities. If you are looking to find the perfect exhibit to reach your event marketing objectives, we have outlined various display and exhibit solutions to help you make the right display decision.
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Filed Under: Trade Show Displays

How to Pick the Perfect Trade Show Exhibit Location

July 19, 2017 by Eva Weiss

Picking the right space for your trade show booth is essential for gaining foot traffic, visibility and generating leads. There are many factors that should be considered when picking the perfect spot on the trade show floor. In this post, we cover how to select the best space to help you exhibit better at your next event.

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Trade Show and Conference Attire: What You Should Know

June 23, 2017 by Eva Weiss

conference attire

A stunning, well-designed trade show exhibit is crucial to trade show success…

…and nothing can limit its impact more than a poorly dressed booth staff.

Trade show and conference attire is a key aspect of your overall event marketing presentation. As such, expressing your individual style and personality needs to be balanced with appropriate business attire, practical pieces and comfortable clothing.

In this post, we share insights into trade show apparel and how to stay comfortable and stylish on the trade show floor.

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Filed Under: Trade Show Exhibiting, Trade Show Marketing, Trade Show Staffing

Trade Show Booth Set-Up: Tips, Tricks and Advice

June 12, 2017 by Eva Weiss

Trade Show Booth Set-Up

Having a dynamic and attention-grabbing trade show booth is essential if you are looking to gain an edge over your competition at your next event. It is important for your exhibit to look ready and be ready when the exhibit hall opens its doors. In this post, we outline how to strategically navigate the installation and dismantling (I&D) process to ensure a smooth and stress-free assembly and teardown of your trade show booth.

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Filed Under: Trade Show Budgeting, Trade Show Display Design, Trade Show Displays, Trade Show Exhibiting, Trade Show Planning

Everything You Need to Know About Trade Show Graphics

May 22, 2017 by Eva Weiss

trade show graphics

On average, an exhibitor has three seconds to communicate key brand messages to passersby on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.

In this post, we cover several important areas to creating memorable and attention-grabbing trade show booth graphics to help you exhibit better at your next trade show. [Read more…]

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Filed Under: Trade Show Display Design, Trade Show Displays, Trade Show Exhibiting, Trade Show Marketing

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