Trade show trends are ever evolving thanks to unique customer demands. Staying ahead of these trends can help you better reach your audience, while keeping you on-track to achieve your sales and marketing goals. At Nimlok, we stay close to the emerging trade show trends to ensure that our exhibitors are ahead of the curve. Check out our list of top trade show trends to watch in 2019!

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Every year, our expert Nimlok network partners with exhibitors to design, build and deliver hundreds of trend-setting trade show exhibit solutions. Here are the bold and creative exhibits that captured our attention in 2018. Learn more about our best in show!

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Looking for ways to freshen up your trade show and event marketing program? It can be a challenge to set your brand apart from the crowd. Here are some of our favorite creative trade show exhibits, from protecting product patents to increasing attendee engagement. Get inspired to adapt these creative concepts for your next event!
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It’s easy to see why email marketing is fast becoming the preferred outreach platform for event marketers. Email allows you to personalize your message to connect with a wide audience for a relatively low cost, while providing a wealth of engagement metrics to track success. With this being said, there are many startup marketing ideas that you could look into that may work just as well for your business. As everyone’s business is different, it is worth trying out a few to see which has better results. There is also using cold calling or even ringless voicemails as a way of marketing and reaching customers although many would ask what is ringless voicemail and how does it work?

Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a refined life cycle. Even with the rise in social media’s influence on the marketing world, email marketing still offers unique benefits.

This post covers the best practices when it comes trade show marketing email campaigns and will help you devise an effective email strategy for your brand. [Read more…]

Does connecting with your customers feel like a shot in the dark? It may be time to consider meeting them face-to-face during a trade show. Trade shows allow businesses to go beyond the confines of traditional marketing and connect directly with customers and prospects.

Discover the benefits of trade shows and how to convince your boss to give face-to-face events a shot!

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