Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Entice Trade Show Attendees with Virtual & Augmented Reality

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image of people using virtual reality to entice trade show attendeesAt trade shows, the competition can be fierce. Exhibitors are shoulder-to shoulder with other big names in their industry, trying to catch the attention of a shared audience. Entice trade show attendees with technology!

That’s where virtual and augmented reality come into play. This emerging technology has novelty on its side, capturing the attention of attendees and creating an immersive experience that keeps booth visitors excited and involved. It’s fair to say that companies from Sony all the way to Nu Bay com are intrigued by the prospect of VR and the impact that it can have on the entertainment we love.

In addition to building hype, virtual and augmented technology offers incredible functional value to exhibitors looking to showcase entire product lines, complete service offerings or an expansive portfolio, all within a limited booth space. Follow these tips to exhibit like a pro using cutting-edge technology.
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8 Trade Show Tips for Small Businesses

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We believe that small business are the real heroes when it comes to supporting local economies, creating innovative solutions and keeping the entrepreneurial spirit alive.

In the hectic small business world, marketing often takes a backseat to operations, so it is important to make every effort count. Trade shows are the perfect way to share your growing company with thousands of potential customers, over a short span of time. Face-to-face interactions solidify brand recognition, giving products and services much needed publicity along with networking and sales opportunities. Half of small business owners are between 50 and 88 years of age which could mean they might be looking into new ways to promote their company to allow them to scale up and to drive more business.
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Top 100 Trade Shows List

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According to the Center for Exhibition Industry Research, an estimated 13,000 trade shows take place in the United States each year, representing 40% of all trade shows globally. With so many trade shows covering a large range of industries and topics, there are a seemingly endless list of shows to choose from.

While this can feel overwhelming, we have compiled a list of the events and industries that could be important to your business. For the purposes of this post, we focus on 100 popular trade shows in 10 popular industries that exhibitors should know about. If you are interested in taking part in a trade show you might be interested in looking into something like Trade Show Booth Rental, helping to showcase your business at different shows. If you are looking for a cool marketing option in the form of brand awareness freebies, you should consider buying custom badges with your businesses branding on them as every time a potential customer sees one, this will think of the brand it represents, yours!

Need help planning for one of these events? Download Nimlok’s Ultimate Trade Show Planning Checklist, which outlines common “to-do” items in the months leading up to and after an event.

Download Trade Show Checklist

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