Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
Making the most out of your trade show program involves paying close attention to rising and falling industry and consumer trends.
Staying ahead of these trends can help you better reach an evolving, millennial-dominated audience while keeping you on-track to achieve your sales and marketing goals.
In this article, we explore five trade show trends to watch as we enter 2018.
Staying organized while exhibiting at a trade show can be hard work. Luckily, for event marketers, the digital age has ushered in technology that can help exhibitors stay on top of everything, from travel arrangements to staff scheduling. In addition to popular business travel apps—such as Dropbox, LinkedIn, Uber/Lyft and CamCard—we highlight 10 of the best apps for trade show exhibitors.
It’s your worst exhibiting nightmare.
You’ve spent months planning, budgeting and executing the perfect trade show program.
Everything is in order, and you’re ready to rock your event. The exhibit hall doors open.
A flood of people trickle into the hall…
…but no one is stopping at your booth!
Ahhh! Can someone wake us up from this nightmare!?
Unfortunately, this is an all-too common reality for exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects.
In this post, we outline some of the best practices to planning and operating in-booth games and activities, as well as share ideas for contests that will leave your visitors wowed.
When reduced to their core, trade show marketing campaigns are all about the art of persuasion. If you want to standout on the show floor and elevate your brand’s messaging beyond your competition, storytelling can help you get the persuasive edge you need. Read on and learn why storytelling is not just the hottest new marketing trend, but an essential element in the trade show marketing mix.
Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant updates and ever evolving devices. But, as it turns out this — like most broad assumptions — is less than accurate.