Nimlok Trade Show Marketing Blog
The trade show floor is packed with prospective clients, making it a veritable smorgasbord for the unsated appetites of salesmen. However, it isn’t as simple as diving in and getting your fill. No, salesmen need to earn each and every deal they get with smart sales strategy and a great sales pitch. This post will help salesmen selling at a trade show hone their skills, win over clients and beat out their competition on the show floor.
Inline 10′ x 10′ trade show display with backlit fabric graphics, monitor mount and branded counter.
What’s in a number you may ask, well for most trade show exhibitors it’s 10’ x 10’ which converts into 9.290304 m2 . While metric conversions may not be the strong suit of your average event marketer, these numbers matter. For starters 10’ x 10’ spaces are the average amount of room most trade show exhibitors have, and while these dimensions don’t seem like a ton of acreage to plant your face-to-face marketing crop, every inch can and does matter. This post will help exhibitors get the most out of their 10’ x 10’ trade show displays.
It’s hard to ignore the major impact social media is having on the face-to-face marketing world. It seems like every event has an official hashtag and every exhibitor is hurriedly posting minute-to-minute updates to their trade show social media accounts. Social media networks such as Facebook, Twitter and LinkedIn are at the forefront of the social media marketing revolution and exhibitors need to know the ins-and-outs of making the most of these networks. That is why Nimlok has created the Exhibitors’ Guide to Social Media to help advise trade show marketers on planning their social media strategy with easy-to-apply tips and tricks. Read this post to get an idea of where to start with your trade show social media efforts, and make sure to download your copy of The Exhibitors’ Guide to Social Media today!
In the trade show marketing world appearance and substance are married together, and it is unlikely that the two lovebirds will be getting divorced any time soon. A brand must utilize their trade show booth to enhance their industry profile, while letting the public know who they are and what their company has to offer consumers. Conveying these messages seems like a simple proposition, however, many exhibitors find it difficult to condense everything their brand is trying to communicate into a 10′ x 10′, 10′ x 20′, 20′ x 20′ or larger exhibit space. This post will help educate exhibitors on the finer points of using their trade show booth as a mouthpiece for their brand.