To the average trade show attendee, the maze of booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge.
That’s where experiential marketing comes into play. Face-to-face marketing events offer the unique opportunity to create an interactive trade show display, focused on boosting engagement and providing a memorable brand experience. In this post, we’ll share fresh ways to design an interactive trade show exhibit, complete with buzz-worthy activities, games and display technology. Get inspired!