Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
On average, an exhibitor has three seconds to communicate key brand messages to passersby on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.
In this post, we cover several important areas to creating memorable and attention-grabbing trade show booth graphics to help you exhibit better at your next trade show. [Read more…]
Organizing trade show logistics and shipping takes careful planning and attention to detail to guarantee all exhibit components arrive at the show venue on time. Whether you attend one or multiple shows during year, our trade show shipping post will help you increase efficiency and hedge against potentially expensive mistakes and that can happen when shipping assets to and from an event.
Because of their unique nature, trade shows blend sophisticated marketing strategy with detailed tactics, so having a comprehensive trade show checklist is a necessity for exhibitors looking to exhibit better on the trade show floor.
Below, we outline a detailed trade show checklist including pre-, during- and post-show tasks and initiatives to ensure your next trade show is a huge success.
While planning for a trade show, exhibitors should take the time to set up a proper framework to gauge and maximize the results of their trade show program and overall trade show ROI.
According to a recent study conducted by Demand Metric (Event Engagement: Accelerating the Customer Lifecycle), 20% of event marketers do not possess a clear understanding on how to properly track or measure their trade show ROI.
In this post, we cover the three most important areas of trade show ROI: aligning organizational goals with trade show objectives, maximizing trade show ROI and tacking and measuring key event marketing metrics to help you exhibit better.
Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space. Some exhibitions may find that giving away booklets from somewhere similar to this saddle stitch booklet printing company could be a great way of building awareness for their products and brand.
The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended. Companies like Groggy Dog help companies all over the country with promotional products, which are perfect for any type of trade show
In this post, we cover the best practices for planning, selecting and distributing popular and impactful trade show giveaways, and share our list of the top 10 giveaway items.