Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
The time and costs associated with attending a trade show make it extremely important for exhibitors to maximize and increase trade show ROI. After going through the process of selecting a trade show, planning for the event and spending money, you are left with one question: who is staffing your trade show booth? Preferably, you’ll have a team of highly personable, experienced sales representatives who have memorized every aspect of your products and services.
It may seem natural to think of your competitors as your only rivalry at a trade show. Really, that’s just a single part of the problem. Let’s take a look at a few of the other “hidden competitors” you’re up against. You’re trying to catch trade show attendee’s attention, but they’re distracted by other factors too. Read on to learn more about overcoming these hidden factors.
The trade show floor is packed with prospective clients, making it a veritable smorgasbord for the unsated appetites of salesmen. However, it isn’t as simple as diving in and getting your fill. No, salesmen need to earn each and every deal they get with smart sales strategy and a great sales pitch. This post will help salesmen selling at a trade show hone their skills, win over clients and beat out their competition on the show floor.
Having a deep understanding of your target demographic is one of the key factors in successful trade show marketing campaigns. Everything from your trade show booth, staff, product displays and the show you plan to attend should all be tailored to your ideal buyer. Unfortunately, many event marketers lack an intimate understanding of their target demographic. Instead, they rely too much on assumptions rather than well researched in-depth portraits of their prospective clientele. Creating a buyer persona is a demonstrated way to get to know your future clients by analyzing your former and current customers. [Read more…]