The trade show floor is packed with prospective clients, making it a veritable smorgasbord for the unsated appetites of salesmen. However, it isn’t as simple as diving in and getting your fill. No, salesmen need to earn each and every deal they get with smart sales strategy and a great sales pitch. This post will help salesmen selling at a trade show hone their skills, win over clients and beat out their competition on the show floor.
Having a deep understanding of your target demographic is one of the key factors in successful trade show marketing campaigns. Everything from your trade show booth, staff, product displays and the show you plan to attend should all be tailored to your ideal buyer. Unfortunately, many event marketers lack an intimate understanding of their target demographic. Instead, they rely too much on assumptions rather than well researched in-depth portraits of their prospective clientele. Creating a buyer persona is a demonstrated way to get to know your future clients by analyzing your former and current customers. [Read more…]
A powerful trade show exhibit is similar to a well-designed home. Both structures rely on basic architectural design elements and principles such as functional space, lighting and color. These elements–when blended with care–achieve incredible results and create a sense of awe and splendor in onlookers. If you are planning to commission a new exhibit it is crucial that your trade show asset attracts traffic, and one of the best ways to generate traffic is through smart booth design. Read below to find out how to create a booth that inspires a sense of home and comfort in your attendees. [Read more…]
The trade show floor is filled with competing companies all vying for the attention of attendees. The ability to stand out as a leader in your industry is the difference between seeing huge returns or being muted out by competitors. The strongest exhibitors are able to identify their trade show unique selling proposition (USP) early on and they leverage it into successful trade show strategy.