Here on the Nimlok blog we talk a lot about some of the more in-depth face-to-face marketing strategies but today we want to focus on some common mistakes made by small business exhibitors working a booth for the first time.
Industry events like trade shows and conventions can be a wonderful marketing opportunity for small businesses, but it’s a large investment and all too often those small business exhibitors don’t make the most of their time there. What most business don’t realise is that it is very easy to make an investment in something like Hubspot which can help businesses who are seeking to accelerate growth and require an easy way to manage date, marketing and sales, you should check out these Hubspot reviews and ratings to give you a better understanding of what they offer. It would be helpful for businesses to also consider having an invoice template so they can improve the efficiency of their business. It is also worth remembering that just because you are a startup business, doesn’t mean that you can’t use the tools mentioned above or the best automation tools for SMBs. That’s what they are there for. Plus, finding positive ways to improve your business can make such a difference.
Keep on reading though to find out more about the three mistakes your company may be making as an exhibitor that are the easy to fix. [Read more…]