Nimlok Trade Show Marketing Blog
Success is often achieved by great exhibitors not only from the things they do – but also from avoiding some common trade show pitfalls. Sometimes doing things because they are “common sense” or “the way it’s always done” can lead to falling into a rut — or missing opportunities. Great exhibitors know this, and they leverage their creativity to forge their own path to trade show success. Below we have listed some of the common missteps made by exhibitors and how to avoid them:
Most marketers utilize some sort of email marketing program, and event marketers are no different. Email allows you to reach a wide audience in a personalized way for a relatively low cost and – yes, there’s an ‘and’ – provides marketers with a wealth of data and engagement knowledge. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a more sophisticated life cycle.
The infographic in this post covers effective event email marketing best practices on a high-level. We expanded upon the infographic with additional thoughts and insight.
With all that goes into planning for a trade show it can be easy to forget some fundamental marketing practices. However, overlooking crucial networking, promotional and sales opportunities after the lights have dimmed and the crowds have gone may [Read more…]
School teaches students a lot of things, but it also teaches teachers. After college, I had a wonderful opportunity to teach high school English abroad in South Korea. It was an extremely influential period of my life, and when I returned and jumped into the event marketing industry, I found myself calling back to six key lessons I learned as a teacher. [Read more…]
Own custom trade show displays or not own a custom display. That is the question.
I recently attended a trade show where the majority of trade show displays looked pretty much the same. Most had a table with a generic table cover, at the front half of their space with staff either sitting or standing behind it. [Read more…]
![[INFOGRAPHIC] Event email marketing best practices](https://nimloktradeshowmarketing.com/wp-content/uploads/2015/01/SurvivalGuideForEmailMarketing-V3.jpg)