The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and attendees on the show floor.
In this post, we outline the best practices when it comes to staffing your booth, assigning roles and responsibilities to staffers and budgeting concerns when it comes to preparing your trade show booth staff for the show floor.
Staffing is only one part of the trade show planning process. For additional tips on all aspects of planning for an event, download Nimlok’s handy checklist:
