Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
Face-to-face marketing is more important than ever before as consumers demand personal connections with the brands they trust. However, selecting the right show for your company may be daunting. With so many events to choose from, it can be difficult to figure out which show will reach your target audience. We have outlined some simple and easy-to-follow best practices when it comes to choosing the right event. [Read more…]
To the average trade show attendee, the maze of booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge.
That’s where experiential marketing comes into play. Face-to-face marketing events offer the unique opportunity to create an interactive trade show display, focused on boosting engagement and providing a memorable brand experience. In this post, we’ll share fresh ways to design an interactive trade show exhibit, complete with buzz-worthy activities, games and display technology. Get inspired!
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At a trade show or event, attention from attendees is at a premium for all exhibitors. Effective trade show booth design is critical for capturing that attention and maximizing the exposure of your brand.
Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind exhibit solution to reflect their brand’s personality on the show floor. In this post, we cover several important areas of trade show booth design to help you create a high-impact exhibit tailored to meet your trade show marketing needs.
It’s been said that the best way to predict the future is to plan for it in the present. In the trade show world exhibitors can do just that by following a trade show timeline.
There is a lot to remember when it comes time to start planning for a trade show, and sometimes your to-do list can seem endless. That’s why we’ve created a helpful timeline that guides you through an entire year of successful trade show preparation.
Follow this timeline to make a huge impact at your next event and avoid common planning pitfalls.
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and attendees on the show floor. If you have a business that relies on the success of its staff, make sure you’re giving them the support they need with Mentoring software.
In this post, we outline the best practices when it comes to staffing your booth, assigning roles and responsibilities to staffers and budgeting concerns when it comes to preparing your trade show booth staff for the show floor.
Staffing is only one part of the trade show planning process. For additional tips on all aspects of planning for an event, download Nimlok’s handy checklist:
