Having a lot of people stop by your trade show booth helps improve your brand’s visibility and identity. Ideally, though, you want to convert those visitors into customers. The following strategies could boost your sales by making people want to buy from your business. [Read more…]
As a lover of all things pop culture and a lover of trade shows, I always get very excited when I notice the two cross over. This Sunday, Game of Thrones returns to HBO and it got me thinking. It turns out that a bunch of companies battling for power on the trade show floor isn’t all that different from the battle to rule the Seven Kingdoms of Westeros.
always expect a red wedding
Everything seemed to be going well. Debts had been settled and everyone was celebrating a surprisingly successful arranged marriage. Then the doors shut and everything turned deadly. [Read more…]
We welcome back our favorite guest blogger Ken Newman of the Hey Newman trade show blog for his thoughts on how best to incorporate technology into trade show presentations while avoiding the dreaded “death by powerpoint.”
Part 1: Death by…
When I was in 7th grade, my science teacher, Mr. Kalinga,* would write the day’s lesson on the blackboard. In actuality, he would copy his lesson from a green Marble Composition notebook that he held in his other hand. Copy it verbatim – word for word – right there on the blackboard.
Our job, of course, was to [Read more…]