Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show Follow-Up Strategies

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Trade shows are one of the best and thriving face-to-face marketing strategies. There is nothing that replaces meeting face-to-face. That’s why trade shows and events are still one of the strongest forms of marketing. Although an expensive way to market, the return on investment can be tremendous. As an exhibitor, you feel a sense of relief and accomplishment once you have a successful trade show. However, it’s important to understand that once the trade show is over, your work has only just begun. The power is in the trade show follow-up.

Gmail screen of email for trade show follow up

With your goals/objectives in mind, you should have a concrete way of determining success. Here are some tips for your trade show follow-up strategy.

Reach Out

Make it a priority to email & call booth visitors so that you can follow-up and provide them with what was promised. But by doing so, add leads and notes to your CRM and continue the conversation had on the show floor. The more detailed information that can be added about each lead into your CRM database will make your follow-up more effective and your sales team more successful.

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Trade Show Success Tips

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Exhibiting in trade shows can be costly. It’s important to do everything possible to ensure your success. Whether it’s your first time exhibiting or your 100th time, these trade show success tips will help you get the most out of your face-to-face marketing efforts.

Beautiful booth design incorporating trade show success tips.

Trade Show Selection

Be sure that you have thoroughly researched and possibly even attended the trade show in advance of exhibiting. This will provide you with the information needed to be sure that the show is a good fit for your company. View upcoming trade shows to help you decide!

Budget

Create and stick to a budget. There are a lot of costs associated with exhibiting so be sure you know what to expect. Use the trade show budget tool to help you effectively budget and know what to expect.

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Trade Show Sponsorship

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Contract to exhibit in any trade show and you are offered trade show sponsorship opportunities galore. From your logo on the show program to the tote bags everyone carries and everything in-between. What exactly does it mean to sponsor an event? Sponsoring an event means that you (as the sponsor) offer money, products or services to support a trade show or event. In exchange, your company gains business exposure. How do you determine if a trade show sponsorship opportunity is right for your company? Is it really worth spending part of your marketing budget on such sponsorships?

Trade show booth with bright vibrant graphics showing trade show sponsorship options for giveaways at booth.

Sponsorship Statistics

According to Exhibitor’s 2019 Trade Show Sponsorship Survey which queried more than 200 face-to-face marketers, the vast majority of marketers currently invest in sponsorships. The survey revealed that the majority of exhibitors are investing in sponsorships of some kind. It also noted that the average spend is nine percent of their exhibit-marketing budget. This is quite a substantial portion of the budget. It’s important to determine if sponsorship is the right fit for your company.

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Selecting a Booth Design Company

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15' x 25' trade show exhibit designed by a trade show booth design company with bright white graphics and open space.

You only have one chance to make a first impression.  Choosing the right trade show booth design company can make it a good one.  It makes sense that when you are exhibiting in a trade show, your chance to make a first impression is primarily in your trade show booth design. Trade shows are a traditional face-to-face marketing strategy used by many businesses. Trade shows have been taking place since the 1960’s and 70’s and are still one of the most valuable ways to sell, market and build relationships. In fact, trade show exhibition can generate more leads, increase brand awareness and drive sales. If planned and prepared for correctly, the return on investment can be tremendous. 

In order to make that great first impression, stand out on the trade show floor and make an impact against all of the other companies exhibiting, you need a reliable and experienced trade show booth design partner.  By partnering with the right trade show display company, you can rest assured that you will have the expertise and support needed that falls in line with your design idea, budget and timeline.

There are a lot of factors that should be considered when selecting a company for this partnership. Your trade show booth display will account for a large portion of your trade show budget, so you want to be sure you are partnered with an expert who will help you meet your budget and timeline goals for your exhibit design. Here are some things to look for and to consider when choosing a trade show display partner.

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Things to Consider When Choosing a Trade Show or an Event

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Face-to-face marketing is more important than ever before  as consumers demand personal connections with the brands they trust. However, selecting the right show for your company may be daunting.  With so many events to choose from, it can be difficult to figure out which show will reach your target audience. We have outlined some simple and easy-to-follow best practices when it comes to choosing the right event. [Read more…]