Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
Chicago is home to some of the world’s most spectacular trade shows every year, and 2018 is no exception. The Windy City offers something for everyone, from sugary treats to high-tech manufacturing advances.
Check out our list of top trade shows in Chicago to find a show for you and your business!
What attracts attendees to a trade show booth?
Effective branding that excites both the curious passerby and the loyal customer!
Branding your booth in a way that conveys your identity can be challenging, but don’t worry we’re here to help!
Trade shows provide an excellent venue to increase visibility within your industry, while bolstering your identity through networking. Genuine conversations with attendees will reinforce brand recognition, solidify relationships with current customers and encourage future interactions.
Trade shows and face-to-face marketing events can be challenging endeavors for novice and seasoned planners alike.
Luckily, the Internet is filled with great websites and blogs that can help marketers with the “tricks of the trade.” We have compiled a list of the top 10 trade show and event marketing blogs on the web to help inspire you for your upcoming events! If you’re thinking of setting up a blog yourself, when it comes to which hosting service to choose, take a look at HostiServer click to find out more.
Also, be sure to check out our Trade Show Ideas Guide for more great tips on preparing for your next event!
One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Within the first day or two after a show, gather your team for an in-depth analysis of both the positive and negative aspects of your experiences on the show floor. Use the following questions as a springboard for discussion.
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A stunning, well-designed trade show exhibit is crucial to trade show success…
…and nothing can limit its impact more than a poorly dressed booth staff.
Trade show and conference attire is a key aspect of your overall event marketing presentation. As such, expressing your individual style and personality needs to be balanced with appropriate business attire, practical pieces and comfortable clothing.
In this post, we share insights into trade show apparel and how to stay comfortable and stylish on the trade show floor.