A few weeks back I was asked to write a guest blog post for Nimlok about trade show management and logistics. If I am being honest, I have to say this was a pretty nerve racking task, especially since I am a trade show display designer with a brain rooted in the conceptual world of trade show glitz and glamour. The topic, “trade show management and logistics,” is one of the more difficult aspects to trade show exhibiting to nail down no matter how experienced an exhibitor is. Luckily, I knew that my experiences as an exhibit designer made me the perfect person to tackle the subject with real world tips on how to address trade show logistics issues through smart exhibit design.
Successful trade show marketing campaigns utilize a wide variety of techniques to capture the attention of event-goers and prospects pre-, during and post-show. Email marketing–like its predecessor direct mail marketing– is fast becoming the preferred cost-effective way of outreach for event marketers. Even with the rise in social media’s influence on the marketing world, email marketing is still king. This post will advise you on some of the best practices when it comes trade show marketing email campaigns and will help you devise the best game plan for your brand.
It’s hard to ignore the major impact social media is having on the face-to-face marketing world. It seems like every event has an official hashtag and every exhibitor is hurriedly posting minute-to-minute updates to their trade show social media accounts. Social media networks such as Facebook, Twitter and LinkedIn are at the forefront of the social media marketing revolution and exhibitors need to know the ins-and-outs of making the most of these networks. That is why Nimlok has created the Exhibitors’ Guide to Social Media to help advise trade show marketers on planning their social media strategy with easy-to-apply tips and tricks. Read this post to get an idea of where to start with your trade show social media efforts, and make sure to download your copy of The Exhibitors’ Guide to Social Media today!
When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]