It’s a scenario far too many exhibitors are familiar with: you’re at the trade show, your trade show display is up and running, you go to reach for something, only to realize that you’ve forgotten it. With all of the planning that goes into trade show marketing it can be difficult to remember all of your exhibit essentials. Avoid the possibility of any future trade show blunders with a well-stocked emergency exhibiting kit that covers all scenarios. Below is a list of some must-have items in your trade show emergency kit.
Trade shows are full of companies all competing for audience attention. With many companies using the same trade show tactics, it is easy for attendees to forget who is who on the trade show floor. Below are five trade show contest ideas sure to help your company stand out from the competition at your next event.
If you are a small business owner, attending a trade show can help boost your company’s profile, grow your client list and give you the opportunity to network with others in your industry. Given the list of benefits, it is easy to see why many small businesses are opting to exhibit at trade shows. With the increased number of small businesses attending trade shows, it is import to know tips and tricks to help you get ahead at your next event. Below are the top three tips for making the most of your small business trade show experience.
When reduced to their core, trade show marketing campaigns are all about the art of persuasion. If you want to standout on the show floor and elevate your brand’s messaging beyond your competition, storytelling can help you get the persuasive edge you need. Read on and learn why storytelling is not just the hottest new marketing trend, but an essential element in the trade show marketing mix.
A few weeks back I was asked to write a guest blog post for Nimlok about trade show management and logistics. If I am being honest, I have to say this was a pretty nerve racking task, especially since I am a trade show display designer with a brain rooted in the conceptual world of trade show glitz and glamour. The topic, “trade show management and logistics,” is one of the more difficult aspects to trade show exhibiting to nail down no matter how experienced an exhibitor is. Luckily, I knew that my experiences as an exhibit designer made me the perfect person to tackle the subject with real world tips on how to address trade show logistics issues through smart exhibit design.