At trade shows, the competition can be fierce. Exhibitors are shoulder-to shoulder with other big names in their industry, trying to catch the attention of a shared audience.
That’s where virtual and augmented reality come into play. This emerging technology has novelty on its side, capturing the attention of attendees and creating an immersive experience that keeps booth visitors excited and involved. It’s fair to say that companies from Sony all the way to Nu Bay com are intrigued by the prospect of VR and the impact that it can have on the entertainment we love.
In addition to building hype, virtual and augmented technology offers incredible functional value to exhibitors looking to showcase entire product lines, complete service offerings or an expansive portfolio, all within a limited booth space. Follow these tips to exhibit like a pro using cutting-edge technology.