Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show Timeline: Plan Smarter

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It’s been said that the best way to predict the future is to plan for it in the present. In the trade show world exhibitors can do just that by following a trade show timeline.

There is a lot to remember when it comes time to start planning for a trade show, and sometimes your to-do list can seem endless. That’s why we’ve created a helpful timeline that guides you through an entire year of successful trade show preparation.

Follow this timeline to make a huge impact at your next event and avoid common planning pitfalls.

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Tips For Designing Large Format Graphics

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Impressive exhibits all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material.

Whether you’re designing graphics for a banner stand, a fabric exhibit or a rigid hanging sign, large format trade show graphics are a unique breed. Typical rules and guidelines for designing standard graphics do not necessarily apply when preparing files for large format printing.

We have several tips that will help ensure you get the best possible outcome for your large format graphic design.

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Entice Trade Show Attendees with Virtual & Augmented Reality

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image of people using virtual reality to entice trade show attendeesAt trade shows, the competition can be fierce. Exhibitors are shoulder-to shoulder with other big names in their industry, trying to catch the attention of a shared audience. Entice trade show attendees with technology!

That’s where virtual and augmented reality come into play. This emerging technology has novelty on its side, capturing the attention of attendees and creating an immersive experience that keeps booth visitors excited and involved. It’s fair to say that companies from Sony all the way to Nu Bay com are intrigued by the prospect of VR and the impact that it can have on the entertainment we love.

In addition to building hype, virtual and augmented technology offers incredible functional value to exhibitors looking to showcase entire product lines, complete service offerings or an expansive portfolio, all within a limited booth space. Follow these tips to exhibit like a pro using cutting-edge technology.
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8 Trade Show Tips for Small Businesses

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We believe that small business are the real heroes when it comes to supporting local economies, creating innovative solutions and keeping the entrepreneurial spirit alive.

In the hectic small business world, marketing often takes a backseat to operations, so it is important to make every effort count. Trade shows are the perfect way to share your growing company with thousands of potential customers, over a short span of time. Face-to-face interactions solidify brand recognition, giving products and services much needed publicity along with networking and sales opportunities. Half of small business owners are between 50 and 88 years of age which could mean they might be looking into new ways to promote their company to allow them to scale up and to drive more business.
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24 Social Media Tips For Trade Show Exhibitors

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social media tips for trade show exhibitorsIn the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For a start you should make sure all images are sized appropriately for the social media they are being published on. If you aren’t sure they are, then you might want to visit Promo.com. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details. [Read more…]