It’s been said that the best way to predict the future is to plan for it in the present. In the trade show world exhibitors can do just that by following a trade show timeline. This post will help you plan for your event with a concrete trade show timeline that is designed to aid you in staying on schedule when planning for your event.
In marketing, the ability to meet challenges head-on is an essential attribute for success — especially so in trade show marketing world. That being said, finding the right solution can prove tricky when you are caught up in the planning phases of your event. Trade show marketing challenges present themselves in many ways and in this post we discuss return on investment (ROI), trade show technology and trade show budgets. Read on to learn how to find the right solutions for your organization’s unique trade show marketing challenges.
It’s 12 a.m., your eyes are weary, your back is tight, your feet are pulsating, begging you for a few minutes of respite. What you need most at this moment is a warm comfy bed. Trade show veterans can relate to this scenario while out on the road exhibiting– and they can also tell you that nothing is worse than rough travel and subpar accommodations. If you are a novice trade show exhibitor– and you are looking for tips on how to make your journey fun, safe and easy then read on and learn how to make trade show travel a breeze.
We live in the age of the self-directed buyer, and today’s complex marketing and sales environment necessitates a strong lead generation plan to take full advantage of the self-directed trend. Trade shows are one of the most effective ways for a company to generate leads. With proper planning and attention to details, you can boost your trade show leads and create an environment that cultivates self-directed attendee booth staff interaction. This post will educate you on how to get the most trade show leads possible.
An effective trade show marketing campaign is comprised of a collection of moving parts, each working together to bring the maximum amount of brand exposure and return on investment to an exhibitor. That being said, customer experience can be lost in the fog of planning for an event if an exhibitor is not careful. What’s more, every second dedicated to event planning is principally an exercise in preparing to meet the buying public face-to-face. This post will help exhibitors keep the customer the focus of their trade show marketing efforts with simple and concise tips that can be implemented seamlessly into an event marketing campaign.