Top 10 Trade Show Giveaways


Trade shows represent some of the best opportunities for marketers to enhance their company’s profile, meet new prospective clients and gather leads for their sales force. That being said, to fully capitalize on the benefits of exhibiting, you need to consider how you will entice attendees to visit your trade show booth and remember your message. There are many ways to attract attendees and trade show giveaways are one of the most commonly used and effective strategies. Below, we list ten of the top trending trade show giveaway ideas for 2016.

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Top Three Trade Show Tips for Small Business Exhibitors in 2016



If you are a small business owner, attending a trade show can help boost your company’s profile, grow your client list and give you the opportunity to network with others in your industry. Given the list of benefits, it is easy to see why many small businesses are opting to exhibit at trade shows. With the increased number of small businesses attending trade shows, it is import to know tips and tricks to help you get ahead at your next event. Below are the top three tips for making the most of your small business trade show experience.

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Storytelling at a Trade Show: A Case Study


When reduced to their core, trade show marketing campaigns are all about the art of persuasion. If you want to standout on the show floor and elevate your brand’s messaging beyond your competition, storytelling can help you get the persuasive edge you need. Read on and learn why storytelling is not just the hottest new marketing trend, but an essential element in the trade show marketing mix.

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Top Four Design Tips for Trade Show Management and Logistics

Trade show logistics

A few weeks back I was asked to write a guest blog post for Nimlok about trade show management and logistics. If I am being honest, I have to say this was a pretty nerve racking task, especially since I am a trade show exhibit designer with a brain rooted in the conceptual world of trade show glitz and glamour. The topic, “trade show management and logistics,” is one of the more difficult aspects to trade show exhibiting to nail down no matter how experienced an exhibitor is. Luckily, I knew that my experiences as an exhibit designer made me the perfect person to tackle the subject with real world tips on how to address trade show logistics issues through smart exhibit design.

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Booth Staffer Education: The Key Ingredient to Increasing Your Trade Show ROI

Training booth staff for trade show ROI

The time and costs associated with attending a trade show make it extremely important for exhibitors to maximize their trade show ROI. After going through the process of selecting a trade show, planning for the event and spending money, you are left with one question: who is staffing your trade show booth? Preferably, you’ll have a team of highly personable, experienced sales representatives who have memorized every aspect of your products and services.

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