From the hundreds of projects Nimlok produces each year, we’ve collected the top exhibits from 2017 (not a small task, as we had so many) that are sure to inspire you for your next event.
Making the most out of your trade show program involves paying close attention to rising and falling industry and consumer trends.
Staying ahead of these trends can help you better reach an evolving, millennial-dominated audience while keeping you on-track to achieve your sales and marketing goals.
In this article, we explore five trade show trends to watch as we enter 2018.
Trade shows and face-to-face marketing events can be challenging endeavors for novice and seasoned planners alike.
Luckily, the Internet is filled with great websites and blogs that can help marketers with the “tricks of the trade.” We have compiled a list of the top 10 trade show and event marketing blogs on the web to help inspire you for your upcoming events!
Also, be sure to check out our Trade Show Ideas Guide for more great tips on event planning!
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and attendees on the show floor. In this post, we outline the best practices when it comes to staffing your booth, assigning roles and responsibilities to staffers and budgeting concerns when it comes to preparing your trade show booth staff for the show floor.
One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Within the first day or two after a show, gather your team for an in-depth analysis of both the positive and negative aspects of your experiences on the show floor. Use the following questions as a springboard for discussion.